2024 MUMBRELLA EMERGING AGENCY OF THE YEAR - FINALIST
2024 AWARD CREATIVE STRATEGY & INSIGHT – FINALIST
2023 B&T EMERGING AGENCY OF THE YEAR – FINALIST
2023 B&T INTEGRATED CAMPAIGN OF THE YEAR – FINALIST
2024 MUMBRELLA EMERGING AGENCY OF THE YEAR - FINALIST
2024 AWARD CREATIVE STRATEGY & INSIGHT – FINALIST
2023 B&T EMERGING AGENCY OF THE YEAR – FINALIST
2023 B&T INTEGRATED CAMPAIGN OF THE YEAR – FINALIST
INVISIBILTY IS
OUR ENEMY
INVISIBILTY IS OUR ENEMY
We believe the sea of sameness stifles commercial growth. Our
job as marketers is to propel growth, by increasing the number of
customers who choose our brand over others. It’s our mission at
It’s Friday to ensure brands get the upper hand, no matter the
channel, interaction or experience and don’t get lost in the sea of
sameness. When brands impact invisibility, they impact sales.
WE MAKE BRANDS
IMPOSSIBLE TO IGNORE
Mixing an evidence-based approach with creativity, we create unmissable brand impact across paid, earned and owned channels, no matter the budget.
Because when you think like we do, every cent spent becomes an opportunity, every channel a chance to make an impact on human behaviour, culture, or a ringing till. John Lennon once said, “Give me a tuba and I’ll get something out of it.” We say, give us your B2B, Retail, Social Content, Brand Design ID, Digital Display, or even your call waiting messages and we can make your brand impossible to ignore. No matter the brand challenge, our approach impacts sales.
Because when you think like we do, every cent spent becomes an opportunity, every channel a chance to make an impact on human behaviour, culture, or a ringing till. John Lennon once said, “Give me a tuba and I’ll get something out of it.” We say, give us your B2B, Retail, Social Content, Brand Design ID, Digital Display, or even your call waiting messages and we can make your brand impossible to ignore. No matter the brand challenge, our approach impacts sales.
How we do it
OUR 8 EVIDENCE BASED IMPACT PRINCIPLES
- You can’t hide from distinctiveness.
- Salience should be top of mind.
- Unlock what moves or matters to people, drive action.
- Out-think, not out spend.
- Remain loyal to acquisition.
- The hard work is making it easy to buy (and buy again).
- Energise your EX (employee experience) to amplify your CX (Customer Experience).
- It’s only natural to use Ai.
Our DNA
ENERGY BEATS EVERYTHING
We like Fridays. They’re optimistic. Cheery. They fizz with infectious activity. That’s why we named our business after them. Because for us, there’s no obstacle that can’t be overcome with energy. It’s with this energy, we build our client partnerships that translate to off the charts NPS scores.
WHAT WE DO
It’s Friday believes energy beats everything.
Our Brand Energy model uses creativity to unleash a
brands distinct energy to create memorable experiences
across paid, owned and earned channels and
drive marketing outcomes – advocacy, preference,
purchase intent and growth.
We identify what depletes that energy for a brand and
apply our Brand Energy model to solve it
DISTINCT BRAND PLATFORMS, DESIGN I.D & STORYTELLING
We define your brand’s energy, shaping its role in the world and telling its story in the most meaningful, insightful and distinct way.
DISTINCT HUMAN CENTERED EXPERIENCES
We design both brand and employee experiences. We create brand experiences to win in the moments that matter across the entire customer journey. Also, your people are the most powerful expression of your brand, and we help unlock the distinct cultural energy within.
DISTINCT MEDIA SOLUTIONS
We design media thinking that out thinks, not outspends.
IDENTIFY DEPLETION
CREATE DISTINCTION
SERVICES
BRAND ADVERTISING
BRAND STRATEGY
MEDIA CONNECTIONS
CONTENT & SOCIAL
BRAND I.D & DESIGN SYSTEMS
EXPERIENCE DESIGN
RETAIL
B2B
SMALL BUSINESS MARKETING
EMPLOYEE VALUE PROPOSITION
INNOVATION / NPD
INTEGRATED PRODUCTION
Colonial First State
NOT YOUR AVERAGE SUPER FUND
Suntory Boss Coffee
AMBITION IS BOSS
Sydney Water
A blocked loo is on you
Sydney Water
Stop Being A Water Waster
ELMO Software
A new look for a new age of HR
Colonial First State
Unleash your second half
Domino’s (Former Client)
delivered hot and fresh
Colonial First State
step up to pro grade choices
Domino’s (Former Client)
joining the burger business
Colonial First State
get a step ahead
Domino’s (Former Client)
a deliciously cheesy duet
Domino’s (Former Client)
give for good
Domino’s (Former Client)
family big deal, deal
Domino’s (Former Client)
a national apology
Domino’s (Former Client)
Hunger Savers
Domino’s (Former Client)